It had sheer coverage that could be built up to medium coverage if desired, but it was difficult to go beyond that as the formula had a bit of stickiness and enough slippage to prevent higher coverage. The product is easy to apply to bare skin and is easy to hide without lifting the base products. It carried well for seven and a half hours before it visibly faded.
MORE READING: Formula overview for details on general performance and properties (such as fragrance).
- Becca Rose Gold (P, $ 19.00) shimmers more (95% similar).
- Dior Bronze (LE,) is darker (95% similar).
- Natasha Denona Medium (02) (P, $ 38.00) is cooler (95% similar).
- Makeup Revolution Liquid Bronze Gold (P, $ 9.00) is more shimmery and warmer (95% similar).
- Dior Bronze Glow (004) (P, $ 50.00) is more shimmery, darker, and cooler (90% similar).
- Milani Sunset Glow (P, $ 10.00) is more shimmery and darker (90% similar).
- Melt Cosmetics Honey (PiP) is darker and cooler (90% similar).
- Laura Mercier Luxe (LE, $ 45.00) is warmer (90% similar).
- Chanel Perles de Lumiere (LE, $ 70.00) is cooler (90% similar).
- Milani Rosa Italiana (P, $ 10.99) shimmers more (90% similar).
$ 20.00 / 0.15 oz. – – $ 133.33 per ounce
The formula should have a “buildable” cover with a “glowing” effect that is “mixable” and gives a “bronze sheen”. The formula has pure to semi-transparent coverage that can build up to medium coverage, but was easier to work with when applied as a semi-transparent product.
The texture was mild, pliable, and light with a hint of stickiness which helped keep it from spreading too quickly. However, I would recommend being gentle when you press them on your skin with your fingertip to avoid lifting the base products. It wasn’t particularly prone to base lifting, but I had it twice out of 10 uses.
The product was applied evenly and faded out without difficulty. The shadows lasted between seven and eight hours before they visibly faded.
Browse all of our Tower 28 Bronzino Illuminating Cream Bronzer swatches.
Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butterza, Orbignya Seed Oil (Oryza, Orbignya ) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Aloe Barbadensis (Safflower) Seed Oil, Acacia Aveaocado Gratissima, Flower Wax Oil, Rosa Canina Fruit Oil, Glycine Soy (Soy) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891) .
Disclaimer: Ingredient lists are available from the brand (or distributor) at the time of publication. Please always check the product packaging, if any, for the ingredients list that applies to the product you purchased, or the brand or retailer’s website for the most up-to-date list of ingredients.