The texture was smooth, slightly creamy, and spreadable without being too heavy or too thin, which ensured the product faded out as a cream blush with ease. It looked a little lighter on my skin tone than it was originally put on in the pan or on my arm. There was moderate slip at first, but it dried out and didn’t feel sticky or pliable to the touch. It took a good eight hours for a cream to blush.
As a lip product, it had medium coverage that built up into full coverage. The texture felt more satin-like and looked less damp compared to my cheeks. It was applied evenly and barely accentuated my natural lip texture. The color stayed good as a lip tint for three hours and did not feel drying.
MORE READING: Formula overview for details on general performance and properties (such as fragrance).
- ILIA Dreamer (P, $ 34.00) is lighter and warmer (85% similar).
- Fenty Beauty Rose Latte (P, $ 20.00) is shimmery, lighter, and warmer (85% similar).
- ColourPop Overdramatic (LE, $ 8.00) is lighter, warmer, and less shiny (85% similar).
- Merit Mood (P, $ 28.00) is darker, cooler (85% similar).
- Bobbi Brown Island Plum (P, $ 36.00) is shimmery and cooler (85% similar).
- Bite Beauty Brioche (P, $ 24.00) is darker, cooler, less shiny (85% similar).
- ILIA Ladybird (P, $ 34.00) is lighter, warmer (85% similar).
- Merit Terracotta (P, $ 28.00) (80% similar).
- Patrick Ta She is so LA (Cream) (PiP,) (80% similar).
$ 20.00 / 0.158 oz. – – $ 126.58 per ounce
The formula is said to have a “buildable color” with a “glowing second skin finish” that can be applied to lips and cheeks. They appear to be quite pigmented at first, but they’re more buildable than intense, as the moderately emollient consistency is easily visible in practice. This is probably the way most people want their cream blush to work as it makes the formula easy to work with as it blends well but can be easily built up for greater coverage if needed.
When the cream flushed the finish was damp but it was dried out and no longer pliable to the touch, resulting in better longevity for my skin. The formula sings as a creme blush which would be the purpose I would recommend this for. They were applied evenly and mixed well on bare skin as well as over the foundation as they did not lift the base products. They took about eight hours for most shades before they faded – didn’t slip on me.
As a lip product, the finish was less damp and looked more satiny. They are weaker than a lip product than a cream blush as the product is more likely to separate along my lip lines or spot imperfections with moderate wear. They were comfortable enough to wear because they were thin but not clingy and were a color that lasted two to three hours. I didn’t find it moisturizing as a lip product.
Browse all of our Tower 28 BeachPlease Lip + Cheek Tinted Balm swatches.
Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butterza, Orbignya Seed Oil (Oryza, Orbignya ) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Aloe Barbadensis (Safflower) Seed Oil, Acacia Aveaocado Gratissima (Flower Wax), , Rosa Canina Fruit Oil, Glycine Soy (Soy) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891) .
Disclaimer: Ingredient lists are available from the brand (or dealer) at the time of publication. Please always check the product packaging, if any, on the ingredients list for the product you are purchasing or the brand or retailer website for the most current ingredient list.