The Key To Success And Beginning A Enterprise Throughout Covid

As one of the most successful and influential entertainers in the world, Dwayne “The Rock” Johnson is often asked what his secrets to success are.

“That’s hard to answer,” Johnson told CNBC Make It. “But I remember telling the interviewer at the time that I believe in being hungry, humble, and the hardest worker in the room.”

These principles have served him pretty well over the years. Johnson was the highest-paid actor for the second year in a row, according to Forbes. He made $ 89.4 million in 2019 and $ 87.5 million in 2020.

But Johnson says he learned an even bigger key to success during Covid-19 when he worked from home and started two companies. In March, when the pandemic began, Johnson launched its tequila brand Teremano, which has sold more than 300,000 9-liter boxes in the past nine months. And on Monday he announced the launch of his new energy drink company, ZOA Energy.

ZOA Energy Co-Founders John Shulman (left) and Dwayne Johnson (right)

ZOA Energy

“What made me realize in 2020 was that being the smartest person in the room is even more important [at what you do],” he says.

What Johnson means by this is make sure you surround yourself with people who are “far smarter than you” in the things they do.

“We all have these goals. We all have these ambitions, but there is no success alone,” says Johnson.

Johnson worked with ex-wife Dany Garcia (who is also the co-founder of Johnson’s Seven Bucks Productions), strength trainer Dave Rienzi, and Juggernaut Capital founder John Shulman to help him roll out ZOA.

For years, Johnson wanted to get into the energy drink space, but waited for the right time.

“The sooner we can see how important it is to surround ourselves with people who are experts in what they do,” says Johnson.

Johnson got Covid-19 in September along with his wife and two of his youngest daughters. He says that while the experience was “scary” and “felt like being punched in the gut,” he found many silver linings.

“I can tell you that launching a brand like ZOA or Teremano, especially during the pandemic, has been a huge challenge,” says Johnson. But he says that despite the challenges, he learned a lot about the business.

“We learned that there is still a way to connect with consumers through social media,” he says.

“Honestly, in a way that didn’t feel polished or manufactured. It just felt more authentic and was directly connected to them.”

Johnson says he learned that the most important part of building a brand or business is always to focus on taking care of your consumers.

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