Specialty Food Association Announces Specialty Food Live!

NEW YORK, NY (August 19, 2020) The Specialty Food Association (SFA), the leading advocate for the $158.4 billion specialty food industry, is launching its first virtual event, Specialty Food Live!, from September 21-24, 2020. At the event, innovative, new, and best-selling products will be promoted in interactive showrooms hosted by SFA member makers. Attending buyers will have the ability to search and easily discover the exact products that they’re looking for and even be matched within the event platform to new makers they may not have known about.

“This is such an exciting time for the Specialty Food Association and the industry we serve,” said Bill Lynch, interim president, Specialty Food Association. “We look forward to providing a best-in-class virtual event with extensive search and matching options. It’s really a lot more than an online replication of a physical trade show.”

In addition to connecting buyers and makers, Specialty Food Live! will include education sessions, networking events, trend observations from the Trendspotter Panel, and the announcement of the Product of the Year sofi™ Award. For the newest and hottest specialty food products, the SFA has created a Virtual Tasting Experience to allow makers with new and innovative products to put them directly into the hands of buyers and have the opportunity to discuss the products live via video conference.

Specialty Food Live! is a trade-only event for qualified food buyers, SFA product-qualified maker members, and the business service provider companies that support them. For additional information please visit 2020/.

About the Specialty Food Association

Founded in 1952 in New York City, the Specialty Food Association (SFA) is the leading advocate for the $158.4 billion specialty food industry. Representing makers, importers, entrepreneurs, retailers, distributors, and others in the trade, the SFA aims to champion, nurture and connect its members to deliver traditional and innovative new products to consumers that expand consumption of specialty foods. With over 4,000 member companies, the Association helps its members through providing information, research, networking, business-building and education opportunities, and recognition programs that celebrate the industry. The SFA is known for hosting the Winter and Summer Fancy Food Shows and presents the sofi™ Awards honoring excellence in specialty food. Learn more at

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