Repairing and cleaning roofs is a trending profession that has invited numerous experts to start their business. The concept of inviting new customers has changed a lot today. The digital age has shifted physical search to online search and as a result, roofing companies are more focused on promoting their website / online business at great expense.
Among all digital marketing practices, search engine optimization plays an important role. How many Roofing Marketer are unaware of some SEO mistakes that easily ruin their efforts and result in high investment.
Do not worry; Here we offer you the most important SEO mistakes that you (as a renowned roofing company) should never make.
Stop using copied content:
However, adding content to your umbrella website always improves your online visibility and also expands the keyword loop. However, many roofing SEO experts choose to use copied content to keep their website updated on a regular basis. This is bad practice that can produce short term results. Ultimately, you will get low rankings that will ruin your SEO efforts.
What to do: Always prefer to add new blogs / websites with quality and fresh content. Take references from industry leaders and create your own content. Don’t copy them!
Avoid keyword filling:
SEO isn’t about getting your keywords everywhere. Instead, it is more likely to use the right set of keywords, added naturally without disrupting the flow of content. However, marketers are considering using a variety of roof-related keywords on their website / blog, resulting in keyword filling.
What to do: Do your research and find the right keywords for each page. When writing content using the keywords, always consider keyword density and proximity. In addition, you should always use LSI keywords.
Skip local search engine optimization:
Local customers are king for roofers; Hence, they should focus on getting local leads. This is not possible without local SEO. Many roofing experts skip local search engine optimization and aim to increase website traffic for a global audience, which is not a good thing for generating sales. The global audience will not use your roof cleaning and repair services.
What to do: Execute other SEO strategies to increase your traffic, but always keep local SEO on top. Local search engine optimization can work wonders for your business. Always focus on generating leads and prefer to drive local audience traffic.
Buying links for the authority:
Buying links is no longer a white hat tactic to get higher rankings on Search Engine Result Pages (SERP). Instead, Google can easily track these links and penalize your website. Many startup roofers prefer to buy links to speed up their link building tactic. This is not a great way to proceed.
What to do: SEO is a slow and steady process that can take time to show results. However, the results are always long-lasting. These results will benefit your website for a long time without harm.
So, these are the top SEO mistakes that you should never make with your roofing services website. However, rooftop SEO experts make numerous other mistakes that are not as critical as the above.
Don’t forget to review and avoid these mistakes, whether you have an in-house marketing team or work with an offshore SEO service provider.