Daniel Craig plays James Bond in No Time To Die.
The latest James Bond movie won’t hit the US until Friday, but it’s already making waves internationally.
“No Time to Die” grossed an estimated $ 119.1 million in international ticket sales over the weekend, making it the Motion Picture Association’s first title in the pandemic era to top $ 100 million in a foreign debut excluding China . The fifth and final James Bond film, starring Daniel Craig, arrives in China on October 29th.
The film topped the opening weekend for a James Bond film in 24 countries including Japan, Hong Kong and Germany and helped fuel the best opening weekends of the pandemic era in 21 countries including the UK.
These are welcome results for MGM and Universal, who are co-distributors of the film. “No Time To Die” was postponed long during the pandemic as studios waited for signs that moviegoers were ready to return to theaters.
“No Time to Die” first kicked off its November 2019 release when Danny Boyle, who was to write and direct the film, left the project. It fluctuated between a few dates before it was released in April 2020. With cinemas all over the world closed during the pandemic, it was postponed first to November 2020 and then to April 2021 before being rescheduled for an October date.
“The pent-up demand that has built up over six years since Specter, as well as the significance of the end of the Craig era as Bond, make this consideration necessary for even the most casual 007 fan,” said Paul Dergarabedian. Senior Media Analyst at Comscore. “For hardcore fans, ‘No Time to Die’ is an important milestone and a real cinema event that should not be missed.”
The advance sale of tickets at home and abroad has given box office analysts hope for a solid cinema operation. Mainly because “No Time to Die” can only be seen in cinemas.
Disclosure: Comcast owns NBCUniversal and CNBC. Universal publishes “No Time To Die” internationally, while Amazon-owned MGM is responsible for domestic publishing.