Daniel Craig plays James Bond in No Time To Die.
“No Time to Die” grossed an estimated $ 56 million on its domestic opening weekend, the fourth-best James Bond film debut in the franchise’s nearly 60-year history.
The film grossed $ 23.3 million on Friday, $ 18.1 million on Saturday, and is expected to generate around $ 14.5 million in ticket sales on Sunday. Globally, the film has grossed $ 313.3 million since its international release two weeks ago.
While some box office analysts predicted the film could hit $ 80 million or even more than $ 100 million during its US and Canadian debut, the opening numbers of the latest James Bond film are still a solid one Result for the era of the pandemic.
“This is not a one-weekend movie and I think the passion for Bond showed in the high expectations,” said Paul Dergarabedian, senior media analyst at Comscore. “The high expectations were a reflection of the enthusiasm everyone had for this film and a reflection of the pent-up need to finally see the film after an additional 18 month wait.”
At the start of the opening weekend, “No Time to Die” exceeded expectations of advanced ticket sales. Fandango reported last week that the film topped advance sales for Venom: Let There Be Carnage. The sequel to “Venom” currently holds the pandemic record for the highest opening weekend.
The performance of “No Time to Die” underscores the ongoing challenges that domestic box offices are facing. Namely, to lure consumers into the cinemas.
“While the long running time may have played a role, the opening weekend showing ‘No Time to Die’ may more reflect the fact that mature moviegoers tend not to rush to a movie on the opening weekend,” said Dergarabedian called.
The James Bond franchise is nearly six decades old and the audiences that come out for these films tend to be older. Almost 60% of the moviegoers who showed up for the film that weekend were over 35 years old and 36% of the ticket buyers were over 45 years old.
Older audiences were slower to return to theaters in the wake of the pandemic, resulting in smaller box offices for films aimed at older generations. Around 25% of ticket buyers who went to No Time to Die that weekend found this to be their first return to theaters in more than 18 months, MGM reported.
“Bond’s debut still speaks to the continuing appeal of the franchise and the great interest in Daniel Craig’s swan song … chief analyst at Boxoffice.com.
Disclosure: Comcast owns NBCUniversal and CNBC. Universal releases “No Time To Die” internationally, while MGM is responsible for national release. Amazon announced earlier this year that it would buy MGM. NBCUniversal owns fandango.