Health and Beauty

City Decay x Prince You Bought the Look Eyeshadow Palette Evaluate & Swatches

You Got the Look

Urban Decay You Got the Look Prince Eyeshadow PaletteUrban Decay You Got the Look Prince Eyeshadow Palette ($55.00 for 0.26 oz.) is a new, limited edition palette that releases later this week. For the kind of shades in the palette, it’s a weak offering, which should be more surprising, but Urban Decay’s quality has been inconsistent–often disappointing–so I feel like I’m more affirming what many of us feared. The pigmentation was decent, but there were a few shades that were quite powdery, prone to fallout or sheering out, while wear time, blendability, and ease of use were all generally weaker across the board.

We hope you’ll consider supporting Temptalia by shopping through our links below. Thanks!

Sexy Dancer

Sexy Dancer is a pale yellow with strong, warm undertones and a matte finish. The consistency was somewhat powdery, but it was more velvety and substantial, which helped keep the coverage at more semi-opaque to opaque when applied and blended out. It wore well for seven hours before fading noticeably.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • NABLA Cosmetics Canvas (PiP, $8.00) is cooler (95% similar).
  • Too Faced Yum-Yum (PiP, $16.00) is cooler (95% similar).
  • Terra Moons Spacewalker (P, $6.00) is cooler (95% similar).
  • Urban Decay Coast (LE, $19.00) is darker (95% similar).
  • Dominique Cosmetics Vanilla Crème (PiP, ) is cooler (90% similar).
  • Smashbox Preview (PiP, ) is lighter, cooler (90% similar).
  • Viseart Beurre (Warm Mattes #1) (P, ) is cooler (90% similar).
  • Smashbox Instinct (PiP, ) is more shimmery, lighter, cooler (85% similar).
  • Sydney Grace Mellow Yellow (P, $5.00) is more shimmery, darker, cooler (85% similar).
  • Melt Cosmetics Classic (PiP, ) is darker, cooler (85% similar).

Formula Overview

$19.00/0.06 oz. – $316.67 Per Ounce

The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”

The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.

In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Ci 77891/Titanium Dioxide, Caprylic/Capric Triglyceride, Ethylene/Acrylic Acid Copolymer, Ptfe, Zinc Stearate, Ci 77492/Iron Oxides, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Ci 77491/Iron Oxides, Ci 77499/Iron Oxides, Talc, Boron Nitride.

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Crystal Ball

Crystal Ball is a very light gold with strong, warm undertones and a sparkling, metallic sheen. It had semi-opaque color coverage, which was buildable if applied with a dampened brush or a fingertip to more opaque coverage. The texture was moderately dense without being overly firm, so it had good adhesion and wasn’t as prone to fallout as it could have been. It stayed on well for seven and a half hours before fading.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • NABLA Cosmetics Immaculate (PiP, ) is more shimmery (95% similar).
  • ColourPop Squeezed (PiP, $4.50) is darker (90% similar).
  • ColourPop Blurred Lines (LE, $4.50) is cooler (90% similar).
  • Marc Jacobs Beauty Next Season (PiP, ) is more shimmery, cooler (90% similar).
  • NARS Vinyl (LE, $25.00) is cooler (90% similar).
  • NABLA Cosmetics Lucid Dream (PiP, ) is more shimmery, cooler (90% similar).
  • LORAC Quartz (LE, $19.00) is more shimmery, cooler (90% similar).
  • ColourPop Precious Cargo (LE, $6.00) is less shimmery, darker, cooler (90% similar).
  • Urban Decay Disco Diva (LE, $19.00) is cooler (90% similar).
  • ColourPop Wavelength (LE, $4.50) is less shimmery, darker (90% similar).

Formula Overview

$19.00/0.06 oz. – $316.67 Per Ounce

The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”

The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.

In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Caprylic/Capric Triglyceride, Calcium Aluminum Borosilicate, Ci 77891/Titanium Dioxide, Talc, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Ci 77491/Iron Oxides, Tin Oxide, Ci 77742/Manganese Violet, Ci 77499/Iron Oxides, Cellulose, Boron Nitride, Ethylene/Acrylic Acid Copolymer.

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

We hope you’ll consider supporting Temptalia by shopping through our links below. Thanks!

Endorphin Machine

Endorphin Machine is a medium, yellowy gold with moderate, warm undertones and a soft, pearly sheen. It had mostly opaque pigmentation in a single layer, which was buildable to full coverage with a second layer. The texture was firmer and stiffer to work with, so I recommend pushing at the surface to pick up product initially, though it blended out without difficulty. It lasted decently for seven and a half hours on me.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Urban Decay Overdraft (P, $19.00) is more shimmery, lighter, warmer (95% similar).
  • ColourPop Rule Breaker (PiP, $4.50) is more shimmery, lighter, warmer (95% similar).
  • ColourPop Golightly (P, $5.00) is more shimmery (95% similar).
  • Tarte Outside the Lines (LE, ) is more shimmery, lighter (95% similar).
  • Melt Cosmetics Ganja (PiP, ) is more shimmery (95% similar).
  • Anastasia C2 (Norvina Vol. 1) (LE, $12.00) is more shimmery, lighter (95% similar).
  • ColourPop Come Clean (PiP, $6.00) is more shimmery (95% similar).
  • ColourPop Cool Breeze (LE, $6.00) is more shimmery, lighter, warmer (95% similar).
  • Terra Moons Ritmo (P, $6.00) is more shimmery, warmer (95% similar).
  • Sydney Grace Bee Bee (LE, $6.00) is more shimmery, lighter, warmer (90% similar).

Formula Overview

$19.00/0.06 oz. – $316.67 Per Ounce

The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”

The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.

In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Talc, Caprylic/Capric Triglyceride, Ci 77891/Titanium Dioxide, Ci 77491/Iron Oxides, Silica, Calcium Sodium Borosilicate, Ci 77492/Iron Oxides, Sodium Dehydroacetate, Tin Oxide, Phenoxyethanol, Sorbic Acid, Zinc Stearate, Cellulose, Ethylene/Acrylic Acid Copolymer.

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Gett Off

Gett Off is a deep, molten gold with strong, warm undertones and a metallic sheen. The eyeshadow was richly pigmented with a smooth, lightly creamy texture that was moderately dense but not thick or too firmly-pressed into the pan. This shade wore nicely for eight hours before fading visibly.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Wet ‘n’ Wild Not a Basic Peach #10 (PiP, ) is less shimmery, lighter (95% similar).
  • Wet ‘n’ Wild My Glamour Squad #4 (PiP, ) is less shimmery (95% similar).
  • Coloured Raine Toucan (LE, $6.99) is more shimmery (95% similar).
  • Too Faced Chocolate Gold (LE, $16.00) is more shimmery (95% similar).
  • Pat McGrath Gold Lust 001 (LE, $25.00) is more shimmery (95% similar).
  • Too Faced Warm and Toasty (LE, $16.00) is more shimmery (95% similar).
  • Makeup Geek Casino (DC, $6.00) is more shimmery, lighter (90% similar).
  • ColourPop In Harmony (LE, $6.00) is more shimmery, lighter (90% similar).
  • Jouer Molten Gold (LE, ) is less shimmery, lighter (90% similar).
  • Natasha Denona Oro (PiP, $29.00) is more shimmery, darker (90% similar).

Formula Overview

$19.00/0.06 oz. – $316.67 Per Ounce

The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”

The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.

In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Ci 77491/Iron Oxides, Caprylic/Capric Triglyceride, Ci 77891/Titanium Dioxide, Silica, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Tin Oxide, Sorbic Acid, Talc, Cellulose, Boron Nitride, Ethylene/Acrylic Acid Copolymer.

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

We hope you’ll consider supporting Temptalia by shopping through our links below. Thanks!

Shockadelica

Shockadelica is a medium-dark brown with subtle, warm undertones and a pearly sheen. The consistency was slightly firmer in the pan, though it wasn’t too difficult to pick up with a brush, and the product applied evenly to bare skin. It had opaque color payoff that stayed on well for seven and a half hours before showing signs of fading.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Huda Beauty Chocolate Brown #3 (PiP, ) is less shimmery, cooler (95% similar).
  • BH Cosmetics Foil Eyes 2 #6 (PiP, ) is lighter (90% similar).
  • MAC Twinks (P, $17.00) is lighter, cooler (90% similar).
  • Urban Decay Outlandish (LE, $19.00) is less shimmery (90% similar).
  • Natasha Denona Rosewood (51M) (PiP, $29.00) is lighter (90% similar).
  • Sephora Espresso (377) (P, $9.00) is less shimmery, cooler (90% similar).
  • Urban Decay Roach (P, $26.00) is less shimmery, darker, cooler (90% similar).
  • MAC Budding Passion (LE, $17.00) is less shimmery, warmer (90% similar).
  • Chanel Jardins Eclatants #3 (LE, ) is less shimmery, lighter (90% similar).
  • Marc Jacobs Beauty O Yeah (P, $29.00) is less shimmery, cooler (90% similar).

Formula Overview

$19.00/0.06 oz. – $316.67 Per Ounce

The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”

The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.

In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Caprylic/Capric Triglyceride, Ci 77491/Iron Oxides, Ci 77499/Iron Oxides, Ci 77891/Titanium Dioxide, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Ethylene/Acrylic Acid Copolymer, Talc, Cellulose, Boron Nitride.

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Groovy Potential

Groovy Potential is a dusty, medium purple base with subtle, warm undertones and flecks of larger, gold sparkle over the top. The flecks were larger, but they were not listed as plastic (PET) glitter, for those curious. The texture was soft, moderately powdery, and finely-milled (ignoring the sparkles!), but there was a lot of fallout from the base color as well as the sparkles, which did not adhere/bind with the base. It stayed on for seven hours before fading and had additional fallout over time.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.06 oz. – $316.67 Per Ounce

The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”

The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.

In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Ci 77742/Manganese Violet, Ci 77499/Iron Oxides, Synthetic Fluorphlogopite, Ci 77007/Ultramarines, Ptfe, Boron Nitride, Ethylene/Acrylic Acid Copolymer, Ci 77891/Titanium Dioxide, Caprylic/Capric Triglyceride, Zinc Stearate, Sodium Dehydroacetate, Ci 77491/Iron Oxides, Phenoxyethanol, Ci 77492/Iron Oxides, Sorbic Acid, Talc.

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

We hope you’ll consider supporting Temptalia by shopping through our links below. Thanks!

The Artist

The Artist has a blacker purple base with flecks of multi-colored–gold and purple dominated–sparkle over a satin finish. The texture was quite firm and stiff, which made it difficult to work with, even using a fingertip or a dampened brush. I’d recommend using a jabbing motion to dislodge product from the surface, but take care to clean-up fallout. It had more medium to semi-opaque coverage at best, which I could only build up using a primer underneath. This shade showed signs of fading after seven hours of wear.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Ciate Oh, Roger (LE, ) is more shimmery, cooler (90% similar).
  • MAC Wishful Thinking (LE, $25.00) is more shimmery, lighter, cooler (90% similar).
  • Huda Beauty Purple Haze #9 (PiP, ) is lighter, cooler (90% similar).
  • Pat McGrath Synthetica (DC, $25.00) is more shimmery, lighter, cooler (90% similar).
  • MAC Disco Snowball (LE, $17.00) is lighter (85% similar).
  • Urban Decay Stormborn (LE, $19.00) is more shimmery, lighter (85% similar).
  • NABLA Cosmetics Mirabilia (PiP, ) is more shimmery, lighter (80% similar).
  • Dominique Cosmetics Blueberry Fizz (PiP, ) is more shimmery, lighter, cooler (80% similar).
  • Viseart Violette (PiP, ) is cooler (80% similar).
  • Anastasia OA (LE, $12.00) is more shimmery, lighter, cooler (80% similar).

Formula Overview

$19.00/0.06 oz. – $316.67 Per Ounce

The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”

The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.

In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Caprylic/Capric Triglyceride, Ci 77499/Iron Oxides, Synthetic Fluorphlogopite, Ci 77891/Titanium Dioxide, Calcium Aluminum Borosilicate, Ci 77491/Iron Oxides, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Ci 77510/Ferric Ferrocyanide, Sorbic Acid, Tin Oxide, Talc, Cellulose, Boron Nitride, Ethylene/Acrylic Acid Copolymer.

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Love 2 the 9s

Love 2 the 9s is a soft, light-medium brown with muted, warm undertones and a matte finish. The texture felt very smooth and silky with ight powderiness that was more noticeable in the pan than on the lid, as long as I tapped off excess prior to applying and blending the product out. It had opaque pigmentation that stayed on well for seven and a half hours before fading visibly.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Viseart Shoreline (Cool Mattes 2 #5) (P, ) is lighter (95% similar).
  • Chanel Blurry Mauve #1 (PiP, ) is darker (95% similar).
  • MAC Touch Wood (LE, $17.00) is darker, cooler (90% similar).
  • Marc Jacobs Beauty Butterfly (PiP, ) is darker (90% similar).
  • Huda Beauty Suede (Remastered) (PiP, ) is lighter, cooler (90% similar).
  • PIXI Beauty Deep Taupe (PiP, $20.00) is darker, warmer (90% similar).
  • Sydney Grace Relax (P, $5.00) is lighter, cooler (90% similar).
  • ColourPop Come Little Children (LE, $4.50) is more shimmery, lighter, cooler (85% similar).
  • Anastasia Twig (LE, $12.00) is lighter, cooler (85% similar).
  • Natasha Denona Flint (184CM) (LE, ) is lighter, warmer (85% similar).

Formula Overview

$19.00/0.06 oz. – $316.67 Per Ounce

The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”

The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.

In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Mica, Ci 77891/Titanium Dioxide, Ci 77499/Iron Oxides, Ci 77491/Iron Oxides, Ci 77007/Ultramarines, Ci 77492/Iron Oxides, Ci 77742/Manganese Violet, Ethylene/Acrylic Acid Copolymer, Caprylic/Capric Triglyceride, Zinc Stearate, Sodium Dehydroacetate, Cellulose, Phenoxyethanol, Sorbic Acid.

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Bold Generation

Bold Generation is a dark, charcoal gray with cool undertones and silver micro-sparkle. It seemed to have a more metallic finish, but the shimmer didn’t bind with the base powder as much so it had moderate fallout during application and blending, which left the finish looking less intense. It had opaque color coverage that stayed on well for seven hours before fading a bit.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • MAC Glitch in the Matrix (P, $17.00) is more shimmery (95% similar).
  • NARS Titania (LE, $29.00) is lighter, warmer (90% similar).
  • Tom Ford Beauty White Suede #4 (LE, ) is less shimmery, lighter, cooler (90% similar).
  • BH Cosmetics Foil Eyes #18 (PiP, ) is lighter, cooler (90% similar).
  • NARS Pyrenees (P, $19.00) is less shimmery, lighter (90% similar).
  • Urban Decay Gunmetal (DC, $19.00) is less shimmery, lighter, cooler (90% similar).
  • Natasha Denona Graphite (07M) (PiP, $29.00) is less shimmery, lighter (90% similar).
  • Tarte Seascape (LE, ) is less shimmery, lighter, cooler (85% similar).
  • Anastasia Denim Smokey (P, $12.00) is lighter, cooler (85% similar).
  • MAC Catch My Snowdrift (LE, $17.00) is less shimmery, lighter, warmer (80% similar).

Formula Overview

$19.00/0.06 oz. – $316.67 Per Ounce

The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”

The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.

In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Ci 77499/Iron Oxides, Ci 77000/Aluminum Powder, Cellulose, Ethylene/Acrylic Acid Copolymer, Caprylic/Capric Triglyceride, Talc, Mica, Zinc Stearate, Silica, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Boron Nitride.

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

So Dark

So Dark is a deep black with neutral-to-cool undertones and a satin finish. It had nearly opaque color payoff in a single layer, which was easily built up to full coverage with a second layer. The texture was lightly creamy, firmer and thinner, but it wasn’t difficult to pick up with a brush nor to apply it evenly to bare skin. It lasted well for seven and a half hours before fading noticeably.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Viseart Carbon (P, ) is more shimmery, warmer (95% similar).
  • Wet ‘n’ Wild Lights Out #3 (PiP, ) is less shimmery, warmer (95% similar).
  • MAC Illuminaughty (P, $20.00) is more shimmery, darker (95% similar).
  • Make Up For Ever S102 Onyx (DC, $21.00) is darker, warmer (90% similar).
  • Kevyn Aucoin Blackout (LE, ) is less shimmery, darker, warmer (90% similar).
  • Chanel Noir Lamé (908) (LE, $30.00) is more shimmery, darker (90% similar).
  • NABLA Cosmetics Plastick (PiP, ) is more shimmery, darker (90% similar).
  • NARS Matira (DC, $25.00) is lighter (90% similar).
  • Tom Ford Beauty Badass #4 (LE, ) is more shimmery, darker, cooler (90% similar).
  • Make Up For Ever I102 Onyx (DC, $17.00) is more shimmery, warmer (90% similar).

Formula Overview

$19.00/0.06 oz. – $316.67 Per Ounce

The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”

The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.

In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Ci 77499/Iron Oxides, Mica, Caprylic/Capric Triglyceride, Zinc Stearate, Ci 77891/Titanium Dioxide, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Talc, Cellulose, Boron Nitride, Ethylene/Acrylic Acid Copolymer.

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

So Dark

LELimited Edition. $19.00.

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