Health and Beauty

By Magnificence Bay Wilderness Palette Evaluation & Swatches

Wilderness

By Beauty Bay Wilderness 20-Pan Eyeshadow Palette ($15.00 for 1.0 oz.) is a limited edition elements-inspired palette with 13 matte shades and seven shimmer shades. The shimmers were very pigmented and had more emollient, cream-like textures that worked best with a fingertip, but for the most part, were very workable using a dry brush (but you’ll want something pretty dense and flatter).

The matte shades were semi-opaque to opaque and often lightly to moderately powdery, so a few shades had some fallout, and I generally found the formula easiest to use with a lighter hand and more suitable to someone who typically uses a primer already.

Ingredients

Look Using this Product

We hope you’ll consider supporting Temptalia by shopping through our links below. Thanks!

Snow

Snow is a soft yellowy beige with warm undertones and a matte finish. It had semi-opaque color payoff that could be built up, but the texture was on the more powdery side, despite being finely-milled and one of the smoothest shades in the palette, so take care to avoid it lightening other shades nearby. It lasted well for seven and a half hours before fading visibly.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Too Faced Yum-Yum (PiP, $16.00) is darker (95% similar).
  • Pretty Vulgar Lay (PiP, ) is darker (95% similar).
  • Viseart Beurre (Warm Mattes #1) (P, ) is lighter, cooler (90% similar).
  • Blackbird Cosmetics Modesty (DC, $8.00) is cooler (90% similar).
  • Urban Decay Pre-Game (PiP, $19.00) is cooler (90% similar).
  • NABLA Cosmetics Canvas (PiP, $8.00) is cooler (90% similar).
  • Terra Moons Spacewalker (P, $6.00) is darker (90% similar).
  • Urban Decay Coast (LE, $19.00) is darker (90% similar).
  • Urban Decay Sexy Dancer (LE, $19.00) is lighter, warmer (85% similar).
  • Viseart Muffin (30) (LE, ) is darker (85% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Talc, Mica, Silica, Ethylhexyl Palmitate, Polyisobutene, Magnesium Stearate, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Tocopheryl Acetate,Ethylhexylglycerin. May Contain (+/-): Titanium Dioxide (Ci 77891), Blue 1 Lake (Ci 42090), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Chromium Oxide Greens (Ci 77288)

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Look Using this Product

Snow

LELimited Edition.

1 0

Sky

Sky is a medium blue with subtle, cool undertones and a matte finish. It had semi-opaque, buildable pigmentation that applied evenly and blended out well, though it was better over an eyeshadow primer. The texture was somewhat powdery, so using a lighter hand was key to avoiding fallout. It stayed on well for eight hours before fading noticeably.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Smashbox Cerulean (P, $22.00) is warmer (90% similar).
  • Urban Decay Narcotic (DC, $19.00) is lighter, cooler (90% similar).
  • Anastasia B2 (Norvina Mini Vol. 3) (LE, $12.00) is lighter (85% similar).
  • Terra Moons Azure Skies (P, $6.00) is lighter (85% similar).
  • Huda Beauty Sapphire #4 (LE, ) is warmer (85% similar).
  • Make Up For Ever M208 Baby Blue (P, $17.00) is lighter (85% similar).
  • NARS Baby Jane (P, $19.00) is lighter (80% similar).
  • ColourPop Bright Eyed (LE, $4.50) is lighter, cooler (80% similar).
  • MAC At the Turntable (LE, $17.00) is lighter, cooler (80% similar).
  • Lethal Cosmetics Remedy (P, $6.00) is lighter (80% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Talc, Mica, Silica, Ethylhexyl Palmitate, Polyisobutene, Magnesium Stearate, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Tocopheryl Acetate,Ethylhexylglycerin. May Contain (+/-): Titanium Dioxide (Ci 77891), Blue 1 Lake (Ci 42090), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Chromium Oxide Greens (Ci 77288)

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Sky

LELimited Edition.

1 0

We hope you’ll consider supporting Temptalia by shopping through our links below. Thanks!

Ray

Ray is a bright, greenish-gold with a sparkling, metallic finish. The texture felt cream-like as it was quite emollient and softer to the touch, where you’d see an indent after pressing on it. To that end, I needed firmer pressure to pick up product evenly, and it was best transferred from brush to lid using a pressing/pushing motion rather than sweeping, but it was blendable and workable with a dry brush. I think it was easier to use and yielded a brighter finish when applied with a fingertip, though. It had opaque color payoff that wore well for eight hours before showing signs of fading.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • MAC Make a Wish (LE, $21.00) is darker, cooler (90% similar).
  • Huda Beauty Emerald #1 (LE, ) is darker, cooler (85% similar).
  • Marc Jacobs Beauty Nest Egg (LE, ) is less shimmery, darker, cooler (85% similar).
  • Too Faced Pixie Dust (LE, $16.00) is less shimmery, lighter, cooler (85% similar).
  • NABLA Cosmetics Aurum (P, $8.00) is less shimmery, darker, cooler (80% similar).
  • ColourPop Hooked (LE, $4.50) is less shimmery, darker, cooler (80% similar).
  • Too Faced Fall Vibes (LE, $16.00) is darker, cooler (80% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Synthetic Fluorphlogopite, Talc, Calcium Sodium Borosilicate, Bis-Diglyceryl Polyacyladipate-2, Silica, Tridecyl Trimellitate, Dimethicone, Magnesium Stearate, Polyisobutene, Phenoxyethanol, Tin Oxide, Tocopheryl Acetate,Ethylhexylglycerin, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492), Chromium Oxide Greens (Ci 77288).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Look Using this Product

Ray

LELimited Edition.

3 0

Twilight

Twilight is a deep, cobalt blue with strong, cool undertones and a matte finish. It had nearly opaque pigmentation in one layer, which could be built up to full coverage with a little more or was opaque when applied on top of a primer. The texture was soft, a little powdery but not prone to fallout, and blendable. It lasted well for eight and a half hours before fading visibly.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Viseart Afloat (1) (PiP, ) is more shimmery, darker (95% similar).
  • MAC Zinc Blue (P, $17.00) is lighter, cooler (90% similar).
  • Anastasia D4 (Norvina Vol. 1) (LE, ) is lighter (85% similar).
  • Viseart Penombre (Cobalt Blue) (P, ) is more shimmery, warmer (85% similar).
  • Kylie Cosmetics Royal (LE, ) is more shimmery, lighter (85% similar).
  • KVD Beauty Velour (LE, ) is lighter, warmer (85% similar).
  • ColourPop Brunch Club (LE, $4.50) is lighter, warmer (80% similar).
  • Estee Lauder Bleu Electrique (LE, ) is lighter (80% similar).
  • NARS Outremer (P, $19.00) is lighter (80% similar).
  • Ace Beaute Macaw (PiP, ) is lighter (80% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Pressed Pigment swatches.

NOTICE: All products categorized under “Pigment” carry a warning in the US that the
product is “not intended for use in the immediate eye area.” Brands in the US typically market these
products as “Pigments” (instead of “Eyeshadow”), and there is often a warning on the back of packaging or
the label. The product includes color additives that are not approved for usage on the eyes per the
FDA.
Some color additives in “Pigments” have no usage restrictions in the EU, per CosIng, and can be used on the
eyes. We recommend checking ingredients to confirm current safety assessment/restrictions:
FDA/CosIng.

Ingredients

Talc, Mica, Silica, Polyglyceryl-2 Triisostearate, Ethylhexyl Palmitate, Magnesium Stearate, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Polyethylene, Tocopheryl Acetate, Ethylhexylglycerin, Trimethylsiloxysilicate. May Contain (+/-): Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 27 Lake (Ci 45410), Yellow 6 Lake (Ci 15985), Chromium Oxide Greens (Ci 77288), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090), Red 6 Lake (Ci 15850), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

We hope you’ll consider supporting Temptalia by shopping through our links below. Thanks!

By Beauty Bay Ocean Eyeshadow
By Beauty Bay Ocean Eyeshadow

By Beauty Bay Ocean Eyeshadow

By Beauty Bay Ocean Eyeshadow

By Beauty Bay Ocean Eyeshadow

By Beauty Bay Ocean Eyeshadow

Ocean

Ocean has a darker, muted purple base with navy blue and lighter blue shimmer/sparkle throughout with very faint bits of gold that gave it an intense, sparkling finish. The product had full pigmentation in a single layer, which applied evenly to bare skin and blended out well with a flat, firm shader brush and pressed onto the lid. It was also a nice shade to use with a fingertip as the texture was more emollient and cream-like. It stayed on well for eight hours before fading noticeably.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Huda Beauty Python #1 (LE, ) is darker (90% similar).
  • Lethal Cosmetics Stargaze (P, $6.00) is less shimmery, darker, more muted (85% similar).
  • Tom Ford Beauty Tempete Bleu (LE, $36.00) is less shimmery, darker (85% similar).
  • Dose of Colors A Moment (LE, ) is darker, cooler (85% similar).
  • Clionadh Necromancer (P, $5.25) is less shimmery, darker (80% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Mica, Caprylic/Capric Triglyceride, Calcium Sodium Borosilicate, Ethylhexyl Palmitate, Synthetic Fluorphlogopite, Talc, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cyclopentasiloxane, Polyisobutene, Magnesium Stearate, Paraffinum Liquidum (Mineral Oil), Phenoxyethanol, Tin Oxide, Tocopheryl Acetate, Ethylhexylglycerin, Titanium Dioxide (Ci 77891), Ferric Ammonium Ferrocyanide (Ci 77510), Ultramarines (Ci 77007), Red 7 Lake (Ci 15850).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Look Using this Product

Ocean

LELimited Edition.

4 0

Forest

Forest is a medium green with cool undertones and a matte finish. It had nearly opaque color coverage that adhered well to bare skin and blended out nicely. The consistency was smooth, substantial without being too heavy, and not prone to fallout or sheering out too readily. It wore well for eight hours before fading a bit.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • ColourPop Kiss My Hass (PiP, $4.50) is more shimmery, lighter (90% similar).
  • Smashbox Sell Out (P, ) is lighter, cooler (90% similar).
  • Too Faced Mint Chocolate (White Chocolate) (LE, $16.00) is lighter, warmer (85% similar).
  • ColourPop Shamrock (LE, $4.50) is more shimmery, warmer (85% similar).
  • Makeup Geek Transform (P, $9.00) is lighter, brighter (80% similar).
  • KVD Beauty Gloom (LE, ) is lighter (80% similar).
  • NARS Moskova #2 (PiP, $19.00) is more shimmery, darker, warmer (80% similar).
  • Coloured Raine Level Up (PiP, $6.99) is lighter, warmer (80% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Talc, Mica, Silica, Polyglyceryl-2 Triisostearate, Ethylhexyl Palmitate, Magnesium Stearate, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Polyethylene, Tocopheryl Acetate, Ethylhexylglycerin, Trimethylsiloxysilicate. May Contain (+/-): Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 27 Lake (Ci 45410), Yellow 6 Lake (Ci 15985), Chromium Oxide Greens (Ci 77288), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090), Red 6 Lake (Ci 15850), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Look Using this Product

We hope you’ll consider supporting Temptalia by shopping through our links below. Thanks!

Breeze

Breeze is a bright, minty green with strong, cool undertones and slightly warmer, golden green micro-sparkle that gave it a shiny, metallic finish. It had opaque pigmentation in a single layer with a smooth, cream-like texture that was denser and more emollient to the touch. It worked best with fingertips for the smoothest, most foolproof application, though I was able to use a flat, packing brush to press it onto the lid without much effort. This shade lasted well for eight hours before fading visibly.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Melt Cosmetics Sweet Tooth (LE, ) is more shimmery, darker, cooler (90% similar).
  • Sydney Grace The Shallows (P, $6.00) is cooler (90% similar).
  • ColourPop Dynasty (LE, $4.50) is less shimmery, darker, cooler (90% similar).
  • Milk Makeup Mermaid Parade (P, $24.00) is less shimmery, cooler (90% similar).
  • Urban Decay Current (LE, $19.00) is less shimmery, lighter (90% similar).
  • ColourPop Rivalry (LE, $4.50) is less shimmery, lighter, warmer (90% similar).
  • ColourPop Big Banks (PiP, $4.50) is warmer (90% similar).
  • City Color Beach Cottage (P, $6.99) is less shimmery, lighter, warmer (90% similar).
  • BH Cosmetics Foil Eyes 2 #28 (PiP, ) is less shimmery, darker (85% similar).
  • ColourPop Left on Thread (LE, $6.00) is less shimmery, darker, warmer (85% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Mica, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, Ethylhexyl Palmitate, Calcium Sodium Borosilicate, Dimethicone, Talc, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Paraffinum Liquidum (Mineral Oil), Magnesium Stearate, Phenoxyethanol, Tin Oxide, Tocopheryl Acetate, Triethoxycaprylylsilane, Ethylhexylglycerin. May Contain (+/-): Titanium Dioxide (Ci 77891), Ferric Ammonium Ferrocyanide (Ci 77510), Red 7 Lake (Ci 15850), Chromium Oxide Greens (Ci 77288), Iron Oxides (Ci 77491, Ci 77492), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Look Using this Product

Mint

Mint is a light green with neutral-to-warm undertones and a matte finish. The eyeshadow had more medium, buildable pigmentation that greatly improved when applied over a primer. The texture was soft, moderately powdery, and a little drier and thinner compared to other matte shades in the palette. It stayed on well for seven hours before fading noticeably.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Sydney Grace Mantis (LE, $5.00) is lighter (90% similar).
  • ColourPop Silico (LE, $4.50) is lighter, warmer (90% similar).
  • Sydney Grace Honeydew (P, $5.00) is more shimmery, darker (90% similar).
  • ColourPop Don’t Care (PiP, $4.50) is lighter, cooler (90% similar).
  • Sugarpill Twitch (PiP, ) is lighter, warmer (90% similar).
  • ColourPop Tradition (LE, $4.50) is lighter, warmer (90% similar).
  • Anastasia A2 (Norvina Mini Vol. 2) (LE, $12.00) is brighter, warmer (85% similar).
  • Lethal Cosmetics Coven (P, $6.00) is darker, warmer (85% similar).
  • Viseart Pistachio (20) (LE, ) is lighter, warmer (85% similar).
  • Lethal Cosmetics Replica (P, $6.00) is brighter, warmer (85% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Talc, Mica, Silica, Polyglyceryl-2 Triisostearate, Ethylhexyl Palmitate, Magnesium Stearate, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Polyethylene, Tocopheryl Acetate, Ethylhexylglycerin, Trimethylsiloxysilicate. May Contain (+/-): Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 27 Lake (Ci 45410), Yellow 6 Lake (Ci 15985), Chromium Oxide Greens (Ci 77288), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090), Red 6 Lake (Ci 15850), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Look Using this Product

Mint

LELimited Edition.

0 0

Moss

Moss is a rich, emerald green with subtle, contrasting gold micro-sparkle paired with a shiny, metallic finish. The texture was incredibly emollient and felt like a cream eyeshadow rather than a powder one, as there was even a bit of a dip/indent left behind after use. It was a little denser, so it required a denser, more tightly-packed brush to pick up product evenly and then needed to be pressed onto the lid to avoid fallout. It wore well for eight hours before fading a bit.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Melt Cosmetics Mean Green (LE, ) is less shimmery, lighter, warmer (90% similar).
  • Natasha Denona Emerald Green (16M) (PiP, $29.00) is less shimmery, lighter, warmer (90% similar).
  • Chanel Affresco #5 (LE, ) is less shimmery, lighter, warmer (90% similar).
  • Sydney Grace Optimism (P, $6.00) is lighter, cooler (90% similar).
  • Fenty Beauty Phat Pockets (LE, ) is less shimmery, lighter (90% similar).
  • Linda Hallberg Cosmetics Lakuna (LE, ) is less shimmery, darker, warmer (85% similar).
  • ColourPop 50-50 (PiP, $4.50) is less shimmery, lighter, warmer (85% similar).
  • Sydney Grace Chamellionaire (P, $15.00) is darker (85% similar).
  • Make Up For Ever D306 Bottle Green (P, $17.00) is less shimmery, darker, warmer (85% similar).
  • Dior Party in Colours #1 (LE, ) is less shimmery, darker, warmer (85% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Mica, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, Ethylhexyl Palmitate, Calcium Sodium Borosilicate, Dimethicone, Talc, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Paraffinum Liquidum (Mineral Oil), Magnesium Stearate, Phenoxyethanol, Tin Oxide, Tocopheryl Acetate, Triethoxycaprylylsilane, Ethylhexylglycerin. May Contain (+/-): Titanium Dioxide (Ci 77891), Ferric Ammonium Ferrocyanide (Ci 77510), Red 7 Lake (Ci 15850), Chromium Oxide Greens (Ci 77288), Iron Oxides (Ci 77491, Ci 77492), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Look Using this Product

Moss

LELimited Edition.

3 0

Ivy

Ivy is a deep, forest green with subtle, warm undertones and a matte finish. It had semi-opaque, buildable color coverage that applied evenly to bare skin and blended out well. The texture was soft, blendable, and somewhat powdery, so use a light hand and/or press it gently into place and then use a separate brush to blend it out to avoid fallout. It lasted well for eight hours before fading visibly.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • ColourPop Moody (PiP, $4.50) is lighter, cooler (90% similar).
  • KVD Beauty Moss (LE, ) is lighter (90% similar).
  • ColourPop Mystified (PiP, $4.50) is lighter, cooler (85% similar).
  • Natasha Denona Mantra (378CP) (PiP, ) is more shimmery, cooler (85% similar).
  • Sephora Wild Island (347) (P, $9.00) is more shimmery, lighter, warmer (85% similar).
  • Sydney Grace Island Paradise (P, $5.00) is lighter, warmer (85% similar).
  • Urban Decay G Train (LE, $19.00) is lighter, warmer (85% similar).
  • Coloured Raine Jungle (LE, $6.99) is lighter, warmer (85% similar).
  • Sydney Grace Key Lime (DC, $5.00) is more shimmery, lighter, warmer (85% similar).
  • Viseart Matcha (9) (LE, ) is lighter (85% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Talc, Mica, Silica, Polyglyceryl-2 Triisostearate, Ethylhexyl Palmitate, Magnesium Stearate, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Polyethylene, Tocopheryl Acetate, Ethylhexylglycerin, Trimethylsiloxysilicate. May Contain (+/-): Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 27 Lake (Ci 45410), Yellow 6 Lake (Ci 15985), Chromium Oxide Greens (Ci 77288), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090), Red 6 Lake (Ci 15850), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Look Using this Product

Ivy

LELimited Edition.

2 0

Lime

Lime is a bright, chartreuse green with a shiny, metallic finish. The consistency felt like a cream eyeshadow–creamy, emollient, and denser without being firmly-pressed into the pan. I found that a smaller, more tightly-packed brush was key to applying it, though a fingertip also worked very well. It stayed on well for eight hours before fading noticeably.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Urban Decay Freak (P, $19.00) is less shimmery, darker (90% similar).
  • Viseart Boheme Dream #2 (LE, ) is less shimmery, lighter (90% similar).
  • Urban Decay Exu (LE, $19.00) is less shimmery, darker (90% similar).
  • Rare Beauty Trust (LE, ) is warmer (90% similar).
  • Sydney Grace Lake Days (DC, $8.00) is less shimmery, darker (90% similar).
  • Sydney Grace Lake Days (P, $8.00) is darker (90% similar).
  • ColourPop Palm Palm (LE, $4.50) is less shimmery, lighter, cooler (90% similar).
  • Lethal Cosmetics Vertex (P, $6.00) is lighter, cooler (85% similar).
  • ColourPop Chemical X (LE, $4.50) is less shimmery, lighter (85% similar).
  • ColourPop Pixie Dust (LE, $4.50) is less shimmery, lighter, warmer (85% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Mica, Calcium Sodium Borosilicate, Caprylic/Capric Triglyceride, Synthetic Fluorphlogopite, Ethylhexyl Palmitate, Talc, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate,
Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cyclopentasiloxane, Polyisobutene, Magnesium Stearate, Phenoxyethanol, Tin Oxide, Paraffinum Liquidum (Mineral Oil), Tocopheryl Acetate, Propylparaben, Ethylhexylglycerin, Titanium Dioxide (Ci 77891), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77492), Chromium Oxide Greens (Ci 77288).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Look Using this Product

Lime

LELimited Edition.

3 0

Leaf

Leaf is a darker, chartreuse green with strong, warm undertones and a matte finish. The eyeshadow was nearly opaque in coverage, while the texture was soft, smooth, and lightly powdery but blendable and not prone to sheering out. It wore well for eight hours before showing signs of fading.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Lethal Cosmetics Body-Snatched (LE, $6.00) is lighter (85% similar).
  • Natasha Denona Ion (342CM) (LE, ) is lighter (80% similar).
  • MAC My Kid Could Make That (LE, $17.00) is lighter, cooler (80% similar).
  • Terra Moons Shire (P, $6.00) is lighter (80% similar).
  • KVD Beauty Exodus (LE, ) is more shimmery, lighter (80% similar).
  • Huda Beauty Python #7 (LE, ) is lighter (80% similar).
  • Urban Decay Jolt (Wired) (LE, $19.00) is more shimmery, lighter (80% similar).
  • ColourPop Fan Fave (PiP, $4.50) is more shimmery, lighter (80% similar).
  • Melt Cosmetics Xenon (PiP, ) is more shimmery, lighter, cooler (80% similar).
  • Sephora Jeffery (LE, ) is lighter, warmer (80% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Talc, Mica, Silica, Polyglyceryl-2 Triisostearate, Ethylhexyl Palmitate, Magnesium Stearate, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Polyethylene, Tocopheryl Acetate, Ethylhexylglycerin, Trimethylsiloxysilicate. May Contain (+/-): Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 27 Lake (Ci 45410), Yellow 6 Lake (Ci 15985), Chromium Oxide Greens (Ci 77288), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090), Red 6 Lake (Ci 15850), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Leaf

LELimited Edition.

2 0

Eucalyptus

Eucalyptus is a darker, olive green with moderate, warm undertones and a matte finish. It had medium to semi-opaque pigmentation that was buildable and fairly blendable, though it had a tendency to sheer out so a primer was best used underneath the color to ensure evenness. There was slight powderiness that seemed primarily confined to the pan. It lasted well for eight hours before fading visibly.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Melt Cosmetics Profesh (LE, ) is lighter (90% similar).
  • Give Me Glow Savage (P, $7.00) is lighter, cooler (90% similar).
  • Viseart Khaki (27) (LE, ) is lighter, cooler (90% similar).
  • Give Me Glow Olive You (P, $7.00) is lighter, brighter (90% similar).
  • ColourPop Trust Me (LE, $4.50) is lighter, more muted, cooler (90% similar).
  • Natasha Denona Bia (285CP) (LE, ) is lighter, warmer (90% similar).
  • ColourPop Float Your Crib (LE, $4.50) is more shimmery, more muted, cooler (85% similar).
  • Melt Cosmetics Leo (LE, ) is darker, warmer (85% similar).
  • Sydney Grace Bravo (P, $5.00) is lighter, more muted (85% similar).
  • Sydney Grace Kiwifruit (DC, $5.00) is more shimmery, darker, cooler (85% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Talc, Mica, Silica, Polyglyceryl-2 Triisostearate, Ethylhexyl Palmitate, Magnesium Stearate, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Polyethylene, Tocopheryl Acetate, Ethylhexylglycerin, Trimethylsiloxysilicate. May Contain (+/-): Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 27 Lake (Ci 45410), Yellow 6 Lake (Ci 15985), Chromium Oxide Greens (Ci 77288), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090), Red 6 Lake (Ci 15850), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Marigold

Marigold is a bright, yellowy orange with strong, warm undertones and a matte finish. It was richly pigmented with a smooth, blendable texture that was lightly powdery in the pan but not prone to fallout during application. It stayed on well for eight hours before fading noticeably.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Anastasia E3 (Norvina Vol. 1) (LE, $12.00) is lighter (95% similar).
  • Kaja Sweet Pineapple (LE, ) is lighter (95% similar).
  • Melt Cosmetics Sol (PiP, ) is lighter (95% similar).
  • Natasha Denona Rhizome (273CM) (LE, ) is lighter (90% similar).
  • Give Me Glow MOTD (P, $7.00) is darker (90% similar).
  • Coloured Raine Daisy (LE, $6.99) is more muted (90% similar).
  • ColourPop Limoncello (LE, $4.50) is darker, more muted (90% similar).
  • ColourPop Paper Tiger (P, $4.50) is lighter (90% similar).
  • ColourPop Siren (LE, $4.50) is lighter (90% similar).
  • Natasha Denona Plutonium (350CM) (LE, ) is lighter (90% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Talc, Mica, Silica, Polyglyceryl-2 Triisostearate, Ethylhexyl Palmitate, Magnesium Stearate, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Polyethylene, Tocopheryl Acetate, Ethylhexylglycerin, Trimethylsiloxysilicate. May Contain (+/-): Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 27 Lake (Ci 45410), Yellow 6 Lake (Ci 15985), Chromium Oxide Greens (Ci 77288), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090), Red 6 Lake (Ci 15850), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Look Using this Product

Fossil

Fossil is a rich, golden peach with strong, warm undertones and a shiny, metallic finish with flecks of micro-sparkle. The eyeshadow felt more like a cream-based formula than a powder one, as I could even see an indent left behind if I used my fingertip to pick up product. The texture was denser, too, though I was able to pick it up with a flat shader brush and get the product to translate onto my eye, but a fingertip blended it out faster and more evenly (in physical thickness). It wore well for eight hours before fading a bit.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Viseart Ferver (LE, ) is less shimmery, darker (90% similar).
  • Viseart Moonstone (PiP, ) is less shimmery (90% similar).
  • MAC All in All (LE, ) is darker, less pigmented (90% similar).
  • Pat McGrath Golden Aurora (LE, $25.00) is less shimmery, darker, warmer (90% similar).
  • ColourPop Ready or Yacht (P, $4.50) is less shimmery, lighter (90% similar).
  • Chanel Lumieres et Vibrations #1 (LE, ) is less shimmery, darker, cooler (90% similar).
  • Charlotte Tilbury Dream Glow (Prime) (LE, ) is less shimmery, darker (90% similar).
  • ColourPop Estrella (LE, $4.50) is darker, warmer (90% similar).
  • Clionadh Honeycomb (P, $6.25) is darker, warmer (90% similar).
  • Too Faced Cookie Cutter (LE, $16.00) is less shimmery, darker (90% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Mica, Ethylhexyl Palmitate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, Dimethicone, Calcium Sodium Borosilicate, Paraffinum Liquidum (Mineral Oil), Talc, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Silica, Phenoxyethanol, Magnesium Stearate, Tin Oxide, Tocopheryl Acetate, Triethoxycaprylylsilane, Ethylhexylglycerin, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Look Using this Product

Poppy

Poppy is a rich red with cool undertones and a matte finish. The texture was smoother than anticipated, a little thin but not dry, and blendable with intense color coverage in a single layer. It lasted well for eight and a half hours before fading visibly but left a stain behind.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Coloured Raine Apple Strawberry (LE, $6.99) is warmer (95% similar).
  • Give Me Glow Low Battery (P, $7.00) is brighter, warmer (90% similar).
  • ColourPop Daiquiri (PiP, $4.50) is warmer (90% similar).
  • Glaminatrix Bauxite (P, $7.30) is darker, warmer (90% similar).
  • Natasha Denona Heart (PiP, ) is warmer (90% similar).
  • NARS Fatale (P, $19.00) is lighter, warmer (90% similar).
  • Ace Beaute Desire (PiP, ) is lighter, warmer (90% similar).
  • Anastasia B1 (Norvina Mini Vol. 3) (LE, ) is darker, more muted (90% similar).
  • MAC Werk Werk Werk (P, $20.00) is darker, warmer (85% similar).
  • ColourPop Black Cherry (LE, $4.50) is lighter, more muted, warmer (85% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Pressed Pigment swatches.

NOTICE: All products categorized under “Pigment” carry a warning in the US that the
product is “not intended for use in the immediate eye area.” Brands in the US typically market these
products as “Pigments” (instead of “Eyeshadow”), and there is often a warning on the back of packaging or
the label. The product includes color additives that are not approved for usage on the eyes per the
FDA.
Some color additives in “Pigments” have no usage restrictions in the EU, per CosIng, and can be used on the
eyes. We recommend checking ingredients to confirm current safety assessment/restrictions:
FDA/CosIng.

Ingredients

Talc, Mica, Silica, Polyglyceryl-2 Triisostearate, Ethylhexyl Palmitate, Magnesium Stearate, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Polyethylene, Tocopheryl Acetate, Ethylhexylglycerin, Trimethylsiloxysilicate. May Contain (+/-): Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 27 Lake (Ci 45410), Yellow 6 Lake (Ci 15985), Chromium Oxide Greens (Ci 77288), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090), Red 6 Lake (Ci 15850), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Poppy

LELimited Edition.

1 0

Raw

Raw is a deep, more muted red with cool undertones and a matte finish. It had mostly opaque, buildable pigmentation paired with a soft, blendable consistency that was somewhat powdery but not prone to sheering out. It stayed on well for eight and a half hours before fading noticeably but left a stain behind.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Make Up For Ever M846 Morello Cherry (DC, $21.00) is warmer (95% similar).
  • Huda Beauty Maneater (LE, ) is lighter, warmer (90% similar).
  • ColourPop Gaston (LE, $4.50) is darker, warmer (90% similar).
  • Ciate Violet (LE, ) is lighter (85% similar).
  • Makeup Geek Mars (LE, $6.00) is warmer (85% similar).
  • Too Faced Daddies Love Me (LE, $16.00) is lighter, cooler (85% similar).
  • Marc Jacobs Beauty Scandalous (PiP, ) is lighter, warmer (85% similar).
  • Tarte Mod (PiP, ) is lighter, warmer (85% similar).
  • KVD Beauty Bloodmilk (LE, ) is lighter, warmer (80% similar).
  • MAC Fuchsia Fury (LE, $17.00) is lighter (80% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Pressed Pigment swatches.

NOTICE: All products categorized under “Pigment” carry a warning in the US that the
product is “not intended for use in the immediate eye area.” Brands in the US typically market these
products as “Pigments” (instead of “Eyeshadow”), and there is often a warning on the back of packaging or
the label. The product includes color additives that are not approved for usage on the eyes per the
FDA.
Some color additives in “Pigments” have no usage restrictions in the EU, per CosIng, and can be used on the
eyes. We recommend checking ingredients to confirm current safety assessment/restrictions:
FDA/CosIng.

Ingredients

Talc, Mica, Silica, Polyglyceryl-2 Triisostearate, Ethylhexyl Palmitate, Magnesium Stearate, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Polyethylene, Tocopheryl Acetate, Ethylhexylglycerin, Trimethylsiloxysilicate. May Contain (+/-): Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 27 Lake (Ci 45410), Yellow 6 Lake (Ci 15985), Chromium Oxide Greens (Ci 77288), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090), Red 6 Lake (Ci 15850), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Raw

LELimited Edition.

1 0

Heat

Heat is a rich red base with more neutral-to-cool undertones paired with warmer, contrasting gold sparkle throughout. The texture was moderately dense, more firmly-pressed into the pan and less emollient tot he touch compared to the other shimmers in the palette. The product had opaque color payoff that wore well for eight and a half hours before showing signs of fading.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • ColourPop Mercy (LE, $4.50) is darker, warmer (85% similar).
  • Huda Beauty Ruby #2 (LE, ) is less shimmery, lighter, cooler (85% similar).
  • Natasha Denona Poppy (PiP, $29.00) is less shimmery, lighter, warmer (85% similar).
  • Melt Cosmetics Haze (PiP, ) is less shimmery, darker (80% similar).
  • Juvia’s Place Calabar (P, ) is less shimmery, warmer (80% similar).
  • ColourPop Razzle Dazzle (LE, $4.50) is darker, cooler (80% similar).
  • Coloured Raine Passion (DC, $6.99) is darker, warmer (80% similar).
  • Makeup by Mario Master Metallics #11 (PiP, ) is more shimmery, darker, cooler (80% similar).
  • Viseart Clove (PiP, ) is more shimmery, warmer (80% similar).
  • Tarte Revel (P, $14.00) is less shimmery, darker, warmer (80% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Pressed Pigment swatches.

NOTICE: All products categorized under “Pigment” carry a warning in the US that the
product is “not intended for use in the immediate eye area.” Brands in the US typically market these
products as “Pigments” (instead of “Eyeshadow”), and there is often a warning on the back of packaging or
the label. The product includes color additives that are not approved for usage on the eyes per the
FDA.
Some color additives in “Pigments” have no usage restrictions in the EU, per CosIng, and can be used on the
eyes. We recommend checking ingredients to confirm current safety assessment/restrictions:
FDA/CosIng.

Ingredients

Mica, Talc, Synthetic Fluorphlogopite, Ethylhexyl Palmitate, Calcium Sodium Borosilicate, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Polyisobutene, Magnesium Stearate, Phenoxyethanol, Triethoxycaprlylsilane, Tin Oxide, Tocopheryl Acetate, Ethylhexylglycerin, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 7 Lake (Ci 15850).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Look Using this Product

Heat

LELimited Edition.

3 0

Earth

Earth is a richer, medium-dark brown with moderate, warm undertones and a matte finish. It had medium to semi-opaque, buildable pigmentation with a moderately powdery consistency that had light fallout during application but blended out without difficulty. It lasted well for eight hours before fading visibly.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Too Faced Spice, Spice Baby (LE, $16.00) is cooler (90% similar).
  • Urban Decay Ghost Town (PiP, $19.00) is lighter, cooler (85% similar).
  • MAC Dali Wood (PiP, $17.00) is cooler (85% similar).
  • Zoeva Eerily Empty (PiP, ) is lighter, warmer (85% similar).
  • Too Faced Cinnamon Swirl (LE, $16.00) is lighter, cooler (80% similar).
  • Huda Beauty Python #9 (LE, ) is lighter (80% similar).
  • ColourPop The Grotto (LE, $4.50) is lighter, cooler (80% similar).
  • Urban Decay Heist (PiP, $19.00) is lighter, cooler (80% similar).
  • Clarins Flame #2 (PiP, ) is lighter, cooler (80% similar).
  • Dose of Colors Foxy (PiP, ) is lighter, cooler (80% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Talc, Mica, Silica, Polyglyceryl-2 Triisostearate, Ethylhexyl Palmitate, Magnesium Stearate, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Polyethylene, Tocopheryl Acetate, Ethylhexylglycerin, Trimethylsiloxysilicate. May Contain (+/-): Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 27 Lake (Ci 45410), Yellow 6 Lake (Ci 15985), Chromium Oxide Greens (Ci 77288), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090), Red 6 Lake (Ci 15850), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

Earth

LELimited Edition.

1 0

Sunrise

Sunrise is a brighter, medium orange with warm, yellowy undertones and a matte finish. The texture was smooth and blendable, but it was moderately powdery and had to be used with a lighter hand to avoid fallout. The product had nearly opaque color coverage, which was buildable. It stayed on well for eight hours before fading noticeably.

FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).

  • Give Me Glow Hashtag (P, $7.00) is lighter (95% similar).
  • Too Faced Butterscotch (Gingerbread Extra Spicy) (LE, $16.00) is lighter (90% similar).
  • Terra Moons Salvaje (P, $6.00) is lighter (90% similar).
  • Sephora Tangerine (LE, ) is lighter, warmer (85% similar).
  • Urban Decay Road Soda (LE, $19.00) is lighter, warmer (85% similar).
  • Anastasia A3 (Norvina Vol. 3) (LE, ) is lighter, warmer (80% similar).
  • ColourPop Art Deco (LE, $4.50) is more shimmery, lighter, warmer (80% similar).
  • ColourPop Sunkiss’d (PiP, $4.50) is more shimmery, lighter, warmer (80% similar).
  • ColourPop Wild Soul (LE, $4.50) is lighter, warmer (80% similar).
  • ColourPop Bump This (P, $4.50) is lighter, warmer (80% similar).

Formula Overview

The formula is supposed to be “packed full of pigment” and “super blendable” while being able to “[last] all day without fading.” There seem to be two distinctive finishes: matte and metallic, so I’ve broken down the overview between them.

The matte eyeshadows were semi-opaque to opaque and long-wearing (eight to nine hours for most shades), while the blendability depended on the shade. The consistency offered light to medium powderiness, so it was usually better to using a lighter hand, then build up, or tap off excess and gently press the matte product to the skin before blending. I found that the majority of fallout potential was in the initial laydown of color, but I didn’t have issues with fallout as I blended out the product (even if a few shades sheered out a bit).

A lot of the matte shades that I’ve tried are colors that are less often seen by brands, and these are often shades that seem harder for brands to do right, so Beauty Bay ended up performing rather well (even if some shades took a little more effort to blend than ideal) compared to other attempts by brands at those shades. I think the matte formula will pair well with a primer, which definitely helped make blending a little easier (though not always foolproof!).

The metallic formula was more interesting as it was very emollient and more cream-like than powder-like, even with more silicone-heavy shimmers being quite popular. Beauty Bay’s metallics are creamier to the point where there’s often an indent or dip left behind after using with fingertips.

Most of the shimmer shades picked up well enough with a brush, but a flatter, firmer brush was better than something fluffier, and I had to be careful not to pick-up too much product or else fallout was an issue. A few shimmers picked up fine with a brush but had moderate fallout when attempting to transfer the color from brush to lid. The shimmers did apply better with fingertips overall, particularly as it seemed to minimize fallout.

Browse all of our By Beauty Bay Eyeshadow swatches.

Ingredients

Talc, Mica, Silica, Polyglyceryl-2 Triisostearate, Ethylhexyl Palmitate, Magnesium Stearate, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Dimethicone, Phenoxyethanol, Triethoxycaprylylsilane, Polyethylene, Tocopheryl Acetate, Ethylhexylglycerin, Trimethylsiloxysilicate. May Contain (+/-): Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 27 Lake (Ci 45410), Yellow 6 Lake (Ci 15985), Chromium Oxide Greens (Ci 77288), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090), Red 6 Lake (Ci 15850), Black 2 (Ci 77266).

Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.

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